Building a web presence and social media presence gives you the ability to widen your audience while interacting with customers or people that are interested in your work. A strong web presence gives you the ability to go from thinking locally, to thinking globally.
Using websites to promote your content, such as:
- Soundcloud
- Tik Tok
- YouTube
- triple j Unearthed
Although there’s a number of social media platforms you can (and sometimes should) be present one, it’s best to gear your efforts towards one or two primary platforms. This reduces the workload and ensures your effort goes where there is most value.
For example, photographers may favour Instagram and Tik Tok as these are visual platforms.
Conversely, it is also valuable for all Calls to Action (CTA – the process of telling people to follow a link or go find out more information) to direct back to your website or primary platform where possible.
Creating a website to be able to sell your product can be achieved through:
- Squarespace
- Wix
- Esty
- Bandcamp
- WordPress
Making these links front and centre on your social media platforms and reducing the number of pages your audience has to go through to to find your product makes your process simple and clear. More on this on our Marketing page.
For performers, realising your music on Spotify and Apple Music can be beneficial for your audience. Ditto Music is a music distribution service that allows you to distribute your music for $29 a year and is worth checking them out. Another common and competitively priced option is DistroKid.
Click HERE for more information.