Banyule Youth Services

Banyule Youth Services Creatives For Hire > Resources

16. Artist Promotional Package

Having an informative and professional promo package can be the thing that sets you apart from other bands and artists, whether you’re approaching record labels, promoting your own music, trying to get a gig, or if you’re an indie record label trying to drum up some interest in your bands.

Choosing the Music

The point of your promo package is, of course, to get your music heard, so choosing the music to include in the package requires some thought. Whether you’re trying to get the attention of a label, an agent, the press or radio stations, remember that these people receive A LOT of music every day. They can’t possibly sit down and listen to every album from start to finish. Make a short demo cd or USB with your best two or three songs or QR code to your social media, preferably songs that have strong beginnings, so they capture the listener before they can push “next.”

Write the Bio

Your promo package should include a short artist bio. The people who do decide to work with you on the basis of your package are going to need some useful information about you and your music.

  • where is your band located
  • Your band’s experience
  • Your inspiration for the band
  • What is your sound

Write a Press Release

If you’re sending a demo to a label or trying to get a gig, you may not have a specific event to promote that requires a press release. However, if you’re trying to promote a new album or a tour, your promo package should include a press release detailing the specifics of the thing you are trying to promote. The same rules that apply to band bios apply to press releases—keep it short and include useful information instead of “clever” fluff. Remember, the point is for someone to read that press release and use it to write something about your band.


If you’re sending your promo package to magazine, website, or newspaper, make sure to include a colour photo in your package. A hard copy of the photo or a disk with a photo file will work equally well. The media is much more likely to run a photo if they don’t have to chase it down, so including one in your package dramatically increases the chance they will actually run a photo. You should always send a colour photo because many publications demand colour photos, and the others can always print the color photo in black and white. Be sure to include the photo credit information.

The Personal Touch

Adding a short, personal note to each package is a nice touch, especially if the package is going to someone you have had dealings with in the past or to someone whose attention you are especially anxious to receive. If you have any promotional material, like stickers or badges, throw a few into every package as well.

Contact Information

Make sure your contact information is clearly printed on your demo, your bio, and your press release. You can include a phone number, but you should never ONLY include a phone number. People will be hesitant to call you; include your email address and you will be much more likely to get a response to your package.

Click HERE for more information.

Share This Post

More Resources To help Research and Plan your Business Idea

01. Statement of Supplier

If you don’t have an Australian Business Number (ABN), you may be eligible to provide a completed Statement by Supplier form along with your invoice


03. Grants

Grants are funds given out by private, public and not-for-profit organisations for a range of purposes. All funding body’s provide the money to accomplish their


04. Publishing & Licensing

What is music publishing? Music publishing is the management of copyrighted music that gets used commercially. A publisher is responsible for things like the collection


05. Rights & Responsibilities

Rights As a business owner, you have the right of decision making for each and every aspect related to your business processes. You have the


06. Boundaries

Assess your personal boundaries first Seek help Setting boundaries at work may be as simple as seeking advice from managers, mentors, family or other workers


07. Acting Professionally

Being a professional suggests that someone is qualified and practising in a definable area, having expertise based on a deep level of knowledge, and having


08. Tax

How tax can impact a person or business Tax is money that is required by the government to be paid on the money you earn.


09. Copyright

Copyright is a bundle of rights that creative industry professionals own in relation to their work. It exists in every kind of creative work you


10. Building a Business Plan

An essential part of starting your business is developing your business plan. This will include the operational, financial and marketing aspects of your business. This


11. Quoting

A quote tells your customers your terms of service and how much you’ll charge. If a customer accepts your quote, it becomes a legally binding


12. Invoicing

Whether you’re providing a service or are a small business, invoicing is essential. An invoice is a document provided by the person or business to


13. Payment Options

No one type of payment is best – it will depend on the needs of your business and what your customer’s chosen payments methods are.


14. Budgeting

Budgeting is the basis for all business success. It helps with both planning and control of the finances of the business. If there is no


More Resources To help you Register and Launch your business

01. Tax File Number (TFN)

Creating a tax file number is easy and it’s free. It identifies you for tax and superannuation purposes. Once you create a TFN it is


03. Registering your Business

To make your business official you will need to follow these four steps to register your business. Step One: Create an ABN Step Two: Register


04. Banking

How to choose and why research is important So you may already have banking accounts for your own personal banking, but if you’re registered as


05. Insurance

You will need to consider what insurance you will need if you’re operating as a sole trader. Without insurance, you may not be able to


06. Busking Permits

Busking permits are necessary for Banyule City Council and the City of Melbourne, consent from a parent or legal guardian if the applicant is under


07. Band Agreements

A band agreement states the rules under which band members should act and operate throughout the life of the band. These rules outline band member’s


08. Branding

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the


09. Marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products


10. Building a Web Presence

Building a web presence and social media presence gives you the ability to widen your audience while interacting with customers or people that are interested


Register as Creative For Hire